Campaign Clean India adopts Taj Mahal
The World Heritage Site, Taj Mahal has been adopted by ONGC as part of its corporate social responsibilities through the “Campaign Clean India” being run under Ministry of Tourism.
Taj Mahal a world heritage site and is one of the Seven Wonders of the World. It is the Crown Jewel among the tourist destinations in India and naturally is a priority destination under the Campaign Clean India programme.
Background of Campaign Clean India:
At the initiative of Ministry of Tourism, the Archeological Survey of India (ASI) has agreed to the initiative for permitting ONGC for adopting six monuments under Campaign Clean India. The six monuments/tourist destinations are: Taj Mahal at Agra, Ellora Caves in Maharashtra, Elephanta Caves in Maharashtra, Red Fort in Delhi, Golkonda Fort Hyderabad and Mahabalipuram in Tamil Nadu.
ONGC is adopting these monuments as part of their corporate social responsibilities and it is the endeavor of Ministry of Tourism that Campaign Clean India is carried out for maximum number of monuments/tourist destinations so that tourists instill the feelings and spirit of cleanliness and respect for such monuments.
What is “Campaign Clean India”?
The “Campaign Clean India” is a programme being run by the Ministry of Tourism aimed at undertaking both sensitization and action at field level on bringing our tourism destinations and their surroundings to an acceptable level of cleanliness and hygiene. The Campaign will ensure that these levels are sustained through ownership and involvement of private and public sector stakeholders. The campaign will be part of Government’s strategy of the 12th five year plan for improving the quality of services and environs in and around tourist destinations across India.