Google’s vice-president for South East Asia and India, Rajan Anandan has been appointed as the new chairman of Internet and Mobile Association of India (IAMAI). Rajan will succeed FreeCharge’s co-founder and chief executive officer Kunal Shah.
The other new office bearers of the IAMAI will be MakeMyTrip chairman & Group CEO Deep Kalra who will be the vice-chairman. He succeeds Saavn co-founder and president Vinodh Bhat. Facebook’s managing director (India & South Asia), Umang Bedi will be the new treasurer of IAMAI. Subho Ray will continue to be the president of IAMAI.
The tenure of the office bearers of the new council will be for two years.
The new council has to work towards improving the internet connectivity especially in rural areas. It is estimated that in a population of 906 million, only 156 million are using the internet in rural areas. IAMAI has to take steps to reach to the potential 750 million users living in rural heartlands.
Another area which needs the focus of the committee is the promotion of local language content. The Indian languages accounts for only 0.1% of the content on the worldwide web. It is estimated that enabling Indian language content will help to achieve a growth of 39% in the current user base of India.
IAMAI is a not-for-profit industry body registered under the Societies Act, 1986. It was founded in 2004. Its aim is to improve and expand the value added services pertaining to mobiles and several online services. It is the only existing specialized body that represents the interests of online and mobile value added services