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26 November: National Milk Day

The National Milk Day (NMD) was observed on 26 November is to mark birth anniversary Dr.Verghese Kurien, father of the White Revolution in India.

This year it was 95th birth anniversary of Dr.Verghese Kurien and third edition of observance of the day since it was established in 2014.

To mark this event, all dairy cooperatives across the country had conducted a mega activation in all markets across the country.

In addition, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and dairy products printed 150 million milk pouches with the National Milk Day logo featuring Dr. Kurien’s picture with the National Milk Day logo on it.


The idea of observing National Milk Day was first mooted by Indian Dairy Association (IDA) in 2014 on the lines of World Milk Day (observed every year on June 1) under the aegis of UN Food and Agriculture Organization (FAO). The first NMD was observed on 26 November 2014 by all Indian diary sector majors including National Dairy Development Board (NDDB), IDA along with around 22 state level milk federations.

About Dr.Verghese Kurien

  • Verghese Kurien was born on 26 November 1921 in Calicut (now Kozhikode in Kerala) in then Madras Presidency of British India. He had died on 9 September 2012.
  • He was a social entrepreneur who had started billion-litre idea-Operation Flood which was the world’s largest agricultural development programme.
  • Operation had helped to transform India from a milk-deficit country into the world’s largest milk producer.
  • He was pioneer in starting co-operatives movement in dairy sector. He had founded around 30 cooperative institutions of excellence (like AMUL, GCMMF, IRMA, NDDB) which are owned, managed by farmers and run by professionals.
  • He was founding chairman of the Gujarat Co-operative Milk Marketing Federation (GCMMF) and pioneer in establishment and success of the Amul brand of dairy products.
  • Under his chairmanship, Amul achieved key invention of milk powder processed from buffalo milk.
  • Awards and Honours: Ramon Magsaysay Award (1963), World Food Prize (1989), Padma Shri (1965), Padma Bhushan (1966), Padma Vibhushan (1999), Economic Times award for Corporate Excellence (2001) etc.


Amul to officially sponsor Indian contingent at Rio Olympics 2016

India’s largest food products marketing organization Amul has become the official sponsor of Indian contingent to the 2016 Rio Olympics.

In this regard, Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its product under the brand Amul has inked an agreement with Indian Olympic Association (IOA).

Key Facts

  • By sponsoring Indian contingent, Amul seeks to engage with youth and leverage the connection between the energy of milk and sports.
  • In this regard, GCMMF will launch a series of advertising campaigns for milk and various dairy products to promote this association.
  • Amul will use its famous tagline, Amul Doodh Pita hai India to cheer the Indian contingent.
  • It also has embarked upon an “Eat Milk with Every Meal” campaign to highlight the importance of milk and dairy products like cheese, yogurt, butter, ghee, paneer, etc.

Earlier, Amul also had sponsored the Indian contingent in the last edition of 2012 London Olympics games. 2016 Rio Olympics will play host to the largest Indian contingent ever in which more than 100 sports persons are taking part in different sporting events.


Jethabhai Patel elected Chairman of GCMMF, the marketing organisation of Amul

Jethabhai Patel the veteran cooperative leader and Sabar Dairy chief was unanimously elected as Chairman of the prestigious Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets the Amul brand of dairy products in India and overseas.

Patel will head GCMMF Asia’s largest milk cooperative and apex marketing body comprising 17 dairy unions of the state for next two and a half years.

He was unanimously elected by chairmen of all 17 district dairy unions under GCMMF, who are also board members of GCMMF.

Patel has been chairman of Sabarkantha District Cooperative Milk Producers Union Ltd, Sabar Dairy, since 2010. He had been serving as GCMMF’s interim chairman following a no-confidence motion passed against former Chairman Vipul Chaudhary in 2013.

About Gujarat Cooperative Milk Marketing Federation (GCMMF)

  • The GCMMF is Asia’s largest milk cooperative and the largest food products marketing organisation of India that exclusively markets products under the brand name of Amul and Sagar.
  • It was formed by late Dr. Verghese Kurien in 1973, which today is jointly owned by 3.6 million milk producers in Gujarat. He chaired GCMMF for more than 30 years (1973–2006).
  • It is the apex marketing body comprising 17 dairy unions that daily procures approx 14.85 million lit per day from 18,536 village milk cooperative societies.

Note: More than 70% of the members are small or marginal farmers and landless labourers including a sizeable population of tribal folk and people belonging to the scheduled castes.