MAA Programme Current Affairs

Stanpan Suraksha app launched to promote breastfeeding

The Union Tribal Affairs Minister Jual Oram launched ‘Stanpan Suraksha’ mobile application to promote breastfeeding and keep a tab on “inappropriate” promotion of baby food items.

The mobile application has been developed by the Breastfeeding Promotion Network of India (BPNI).

Key Facts
  • Stanpan Suraksha is first-of-its-kind app deveopled for promoting breastfeeding and baby food promotion reporting mechanism.
  • Using it any person can click a photograph of inappropriate baby food promotion around them and related equipment and send it to BPNI.
  • The app also has a city-wise database of trained breastfeeding counsellor to educate and provide assistance to mothers during antenatal and postnatal period.
  • It has sign up option for mothers who wish to become a breastfeeding counsellor, pledging for petition and donation.
  • It aims to become instrumental in gathering incremental evidence to report on promotion of baby foods from remote locations.
What is the issue?

Undermining of the breastfeeding practices is rampant in the country mainly due to cultural barriers and myths associated with breastfeeding. 79% of the babies are delivered in institutions, out of which only 45% given breastmilk in the first hour. To address this problem Union Government had launched MAA (Mothers Absolute Affection) programme.

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Union Government launches MAA, nation-wide breast feeding programme

The Union Government has launched MAA (Mothers’ Absolute Affection), a nation-wide breast feeding programme.

It was launched by Union Health Minister & Family Welfare J P Nadda along with Bollywood actress Madhuri Dixit who is brand ambassador of this campaign.

Key Facts

  • MAA is an intensified programme of the Union Health Ministry that aims to enhance optimal breastfeeding practices in the country.
  • It seeks to create an enabling environment to ensure that mothers, husbands and families receive adequate information and support for promotion of breastfeeding.
  • It has been launched in an attempt to bring undiluted focus on promotion of breastfeeding and provision of counselling services for supporting breastfeeding through health systems.
  • The programme has been named ‘MAA’ to signify the support a lactating mother requires from family members and at health facilities to breastfeed successfully.
  • The chief components of the Programme are (i) Community awareness generation, (ii) Strengthening inter personal communication through ASHA, (iii) Skilled support for breastfeeding at Delivery points in Public health facilities, and (iv) Monitoring and Award/recognition.
  • The Union Health Ministry has allocated 30 crore rupees for the Programme and 4.3 lakh rupees for each district for implementing the various activities under MAA programme.

Importance of Breastfeeding

  • The practice of breastfeeding is one of the important natural interventions for child survival as it enhances immunity level in child and can greatly help to reduce the under-five mortality rate.
  • Around 20% newborn deaths and 13% under-five deaths can be prevented by breastfeeding. Besides, breastfeeding can prevent child deaths associated with Diarrhoea and Pneumonia.
  • Infants who are not breastfed are 15 times more likely to die from pneumonia and 11 times more to die from diarrhoea than children who are exclusively breastfed. Breastfed infant also have higher intelligence quotient.

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