Wrestler Sakshi Malik was named as Haryana’s brand ambassador for Beti Bachao, Beti Padao (save daughter, educate daughter) campaign in Haryana.
Sakshi Malik had won bronze medal in wrestling at 2016 Rio Olympics in the 58 kg category. She had created history by becoming first women from India to win Olympics medal in wrestling.
Announcement in this regard was made by Haryana Chief Minister Manohar Lal Khattar after awarding Malik with 2.5 crore rupees and Commendation Certificate.
About Beti Bachao, Beti Padhao (BBBP) campaign
- BBBP campaign aims to spread awareness about the declining trend of Child Sex Ratio in the country.
- It aims to generate awareness and improve the efficiency of welfare services meant for women.
- Its main objective is to prevent gender biased sex selective elimination by strict enforcement of laws with stringent punishment to violators.
- The Ministry of Women and Child Development (WCD), is the nodal agency for the implementation of the scheme.