Amazon India Most Attractive Employer Brands in India 2019
According to a study conducted by Randstad Employer Brand Research (REBR), e-commerce player Amazon India has been rated as India’s most ‘attractive employer brand, followed by Microsoft India which emerged as the runner-up.
Key Findings of Study
Top 10 most attractive employer brands in India for 2019 includes: (1) Amazon, (2) Microsoft, (3) Sony, (4) Mercedes-Benz, (5) IBM, (6) Larsen & Toubro, (7) Nestle, (8) Infosys, (9) Samsung, (10) Dell
Coverage: The Randstad research for year 2019 covered 75% of global economy with 32 participating countries and over 2 lakh respondents worldwide.
For the Indian workforce while choosing an employer salary and employee benefits continue to be top driver, followed by work-life balance and job security.
Although the gender differences between men and women on top three aspects were minimal, but women, attributed more importance to salary and benefits (49%) and work-life balance (47%) as compared to their male counterparts who ranked these as top aspects at 46% and 46% respectively.
The most important finding was that work-life balance was accorded importance as a key factor while considering choosing an employer. This has increased largely (46%) compared to last two years and emergence of fact that Indian employees are willing to place a premium on job security.
There are 23% higher number of employees in India who indicate that they would be agreeable to a security versus compensation trade-off. This is higher than the broader Asia-Pacific (APAC) average.
About 52% of survey respondents showed their willingness to forfeit more than 10% of their salary for job security.
About Randstad Employer Brand Research (REBR)
REBR is world’s most comprehensive, independent and in-depth employer brand research. It identifies most attractive employers among thousands of companies.
The research captures views of more than 2 lakh respondents which include general public (aged 18-65) on 6,162 companies in 32 countries.
It provides insights into drivers and perceptions of choice of potential employees by finding answers to questions such as- Why do people prefer one company, or a specific industry, over another and What motivates them to stay with an employer/start looking elsewhere?