Anti-Piracy Scheme in Audio-Visual Sector gets approval by Central Govt
Under the 12th five year plan, the Union government has approved a scheme by Information & Broadcasting Ministry for carrying out an anti-piracy initiative in the audio-visual sector.
The key activities planned include:
- Campaign on piracy through audio-visual, internet and print media
- Dedicated web portal
- Training programmes and workshops to sensitize police, judicial, administrative officials, multiplex and cinema hall owners about the Copyright Act
- Conduct research on effects of piracy and develop public-private strategies to combat piracy
- Production of a film/documentary
- Efforts at inclusion of anti-piracy awareness material in the curriculum of the schools and colleges
- Spreading awareness via road shows/street plays and programme in schools and colleges.
Why this scheme by I&B Ministry?
- Piracy a challenge for the Indian film sector.
- Piracy leads to decline of Home Video market in India.
- Piracy market accounts for 600-700 million unit sales of DVDs each year with more than 10,000 vendors operating in illegitimate DVD market (FICCI-KPMG report for 2011).
- Prices of pirated DVDs are declining as compared to previous years due to increased competition within this sector.
- Illegal download of films available on websites is another major threat as its magnitude is set to increase in the coming years owing to the the expansion and availability of broadband infrastructure.