BCCI awards sponsorship rights to Star Private Ltd and ESPN for 2013-14
The Board of Cricket Control of India (BCCI) awarded Star Private Ltd and ESPN with the cricket sponsorship rights for all international series and the domestic tournaments in India for the year 2013-14 at the base price of Rs 2 crore per fixture. The right was previously with telecom giant Airtel.
Sponsorship rights will extend to domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare, Deodhar Trophy and Raj Singh Dungarpur Trophy. The new deal is close on the heels of Airtel’s partnership ending with the BCCI.