Bollywood actor Arjun Kapoor: New Brand Ambassdar of Earth Hour 2014
Bollywood actor Arjun Kapoor became the national ambassador of the Earth Hour 2014 that was observed on March 29.
- Under the Earth Hour initiative, citizens are asked to switch off all electricity for an hour. This year, it will be observed Saturday from 8.30 p.m. to 9.30 p.m.
- Earth Hour campaign: “I Will If You Will” (IWIYW) – to encourage positive action for the environment.
Note: Earth Hour is an annual global event at which hundreds of millions of households, businesses and governments around the world turn off their lights for one hour in order to call attention to the need of action on climate change. (Organized by the World Wide Fund for Nature (WWF)).