The Himachal Pradesh State Tourism Department has launched an Apple Festival to showcase and promote locally produced apples and apple made products among tourist. The Tourism Departments also plans to take the tourists to the apple orchards itself so that they may have a more hands-on experience of the plucking, packaging and marketing processes involved. The department also conducted a competition for farmers growing exotic varieties of apples. Various local hotels and food chains have also set up stalls selling apple based products.
Apart from being an impetus to tourism, the festival is also expected to promote the horticulture industry in the state. The horticulture industry is a major source of revenue for the state, with apple being the most important horticultural crop.