Government Schemes in India

Latest Government Schemes Current Affairs 2019 for UPSC Exams, Bank Exams, Civil Services, SSC and other Competitive Exams. This category comprises current affairs related to various government schemes, government policies, projects, and government campaign launches such as portal, apps etc. also.

PM launches Atma Nirbhar Uttar Pradesh Rojgar Abhiyan

Prime Minister Narendra Modi has launched a 125-day campaign on 26th June 2020 that will provide employment migrant and daily wage workers in the state of Uttar Pradesh. The campaign is called Atma Nirbhar Uttar Pradesh Rojgar Abhiyan. The campaign was launched through video conferencing in the presence of Yogi Adityanath (Chief Minister Uttar Pradesh).

It was also announced that 5000 tool kits will also be distributed under the Atma Nirbhar Bharat Initiative in the state.

The mega job scheme launched by Prime Minister today is part of the Garib Kalyan Rojgar Abhiyaan that was launched on 20th June 2020 by Prime Minister himself.

The Campaign launched today will focus on providing employment in a total of 31 districts of Uttar Pradesh. There are more than 25,000 returnee migrant workers in each of the 31 districts. More than 30 lakh (3 million) migrant workers have returned in the state of Uttar Pradesh following the loss of employment in urban cities of the country after the nationwide lockdown was implemented in March 2020 due to the COVID-19 pandemic. Under the campaign, employment to migrant workers in the remaining 44 districts of the state and for other daily wage workers in the state those who require a job will also be provided.

How the Abhiyan will be implemented?

Different departments of the Central & State government have been assigned to provide under the campaign to those who need it. 25 works related to public infrastructure and for improvement of livelihood opportunities have been chosen for the campaign such as the construction of rural houses under Pradhan Mantri Awas Yojana, plantation drives, construction of roads under Pradhan Mantri Gram Sadak Yojana, etc.  Work will be provided based on the skill set of the workers.

Behaviour Change Campaign launched by NITI Aayog

A behaviour change campaign named ‘Navigating the New Normal’ was launched on 25th June 2020 by NITI Aayog. Bill and Melinda Gates Foundation is a partner for the behavior change campaign.

Aim of the Campaign

As the country is now in an Unlock phase, the aim is to develop an appropriate COVID safe behavior in the country, such as by making people adapt to wearing masks as a part of their daily routine. Until a vaccine is developed, it is essential for the citizens of the country to adopt certain behavioral changes in their day to day life by practicing hand hygiene, wearing masks, etc.

About the Campaign

The behaviour change campaign has been designed under the guidance of the Empowered Group 6 (this Group addresses issues related to COVID-19 response activities through effective solutions and formulation of plans).

The behaviour change campaign has two parts:

  1. The Web Portal ( It contains behavioral norms required for being COVID-safe.
  2. Media Campaign: As the pandemic has restricted the movement of people across the country, people are spending more time watching television or on the internet. The aim of the behaviour change campaign will reach millions across the country through advertisements, animation for children, virtual awareness campaigns on social networking sites, etc.