Persons in News Current Affairs - 2019
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The Broadcast Audience Research Council of India (BARC India) has elected Punit Goenka MD and CEO of Zee Entertainment Enterprises Limited (ZEEL) as the Chairman. Punit Goenka as a founder Chairman of BARC had played a key role in institutionalizing BARC.
Broadcast Audience Research Council of India (BARC India)
Broadcast Audience Research Council of India (BARC India) is a collaborative Industry Company founded in 2010 by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
The promoters of BARC India are Indian Broadcasting Foundation, Indian Society of Advertisers and Advertising Agencies Association of India. BARC India was set up as per guidelines of the Ministry of Information & Broadcasting, Government of India.
BARC India has evolved a transparent, accurate, and inclusive TV audience measurement system on the foundation of robust and future-ready technology backbone. Together with the audience measurement system, BARC India provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies.
The data generated and the insights provided by BARC India aids in making efficient decision making by the stakeholders.
BARC India analyses the viewership habits of over 197 million TV households (accounting for 836 million TV viewing individuals). This makes it the world’s largest television audience measurement service. BARC India’s measurement system is based on the sample of 44000-panel homes.
Tags: Advertisers • Advertising Agencies Association of India • Advertising and Media Agencies • BARC India • Broadcasters • Indian Broadcasting Foundation • Indian Society of Advertisers • Ministry of Information & Broadcasting • Punit Goenka
Indian Police Service (IPS) officer Aparna Kumar who is on deputation to Indo Tibetan Border Police (ITBP) become the first woman Indian Police Service (IPS) and ITBP officer to successfully conquer the South Pole.
The South Pole is the southernmost point on the surface of the Earth and is at the centre of the Southern Hemisphere. It is situated on the continent of Antarctica.
The South Pole is the coldest and driest place on Earth. The temperature there ranges from minus 37 degrees to minus 48 degrees. As a result of this harsh climate, there are no native resident plants or animals at the South Pole. South polar skuas and snow petrels are occasionally seen there.
About the Expedition
The expedition began from Chile. IPS officer Aparna Kumar began her journey with a team of seven members and two guides. The team walked for 111 miles.
Aparna Kumar is an IPS officer of Uttar Pradesh cadre and hails from Karnataka. The officer is serving ITBP on deputation as Deputy Inspector General (DIG).