“Cyber Monday”: Google India collaborates with e-Commerce companies to bring in Cyber Monday

India will celebrate ‘Great Online Shopping Festival’ where shoppers, via online shopping, will be offered best deals from e-Commerce, local & classified, online travel sites and BFSI industry. The concept, which is being brought here by Google India with other e-Commerce companies, is similar to “Cyber Monday” which is observed in majorly in the US and several other countries including Canada, UK, Portugal, Germany, Chile, Colombia, and Japan.

What is Cyber Monday?

  • Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in USA.
  • The term "Cyber Monday" was created by marketing companies to persuade people to shop online.

What is the objective of this?

  • The main objective of organizing this event is to encourage online shopping and boost the role of e-Commerce in the country.

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Categories: Banking Current Affairs 2018Business & Economy Current Affairs 2018

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