Facebook acquires shopping search engine TheFind.com
Facebook has acquired the shopping search engine TheFind. With the acquisition, the social networking giant Facebook has signaled its future plans to move into the e-commerce.
The acquisition aims to improve Facebook ads experience and lift its digital advertising business. The technology of TheFind will be integrated into Facebook in order to make ads more relevant and better for consumers.
Since July 2014, the social networking giant was testing a buy button to let its users purchase online goods directly. With the acquisition of TheFind, Facebook will be able to add additional shopping tools to its service.
- Founded in 2006.
- It was co-founded by CEO Siva Kumar and CTO Shashikant Khandelwal both are native Indians. Since its establishment, it had raised US 26 million dollars in three investment rounds.