‘Green Kumbh Mela’
A new campaign called ‘Green Kumbh’ is going hand in hand with the onging Maha Kumbh Mela in Allahabad. The green initiative which is being lead by Swami Chidanand Saraswati of Parmarth Niketan, Rishikesh who is also the force behind the Clean Ganga campaign, is being volunteered by hundreds of participants from around 45 countries.
Objective: The initiative is designed to beautify the grounds of Kumbh and its environs, while protecting the health and well-being of festival attendees. Besides, this program will spread awareness and education about the importance of being “green”, thus informing and motivating festivals-goers from all over the world to become stewards of the environment around them. Under this campaign various programs like tree plantation, providing free eco friendly toilets, and solid waste management are being organized at Kumbh Mela and its surroundings.