India Sports Summit–Fitness: $10 Billion Opportunity organised in New Delhi
The ‘India Sports Summit- Fitness: $10 Billion Opportunity’ was held on 10 October 2019 in New Delhi. It was organised by Confederation of Indian Industry (CII), in partnership with Union Ministry of Youth Affairs & Sports (MYAS), Sportscom, and Sportskeeda
Key Highlights of Summit
Objective: It is focused on driving objective of ‘Sports and Industry’ through various initiatives, advocating for new policies for the sector, encourage investments in the sector of sports, create roadmap in encouraging fitness programmes in school education and industry participation in the FIT INDIA Movement.
Participation: It was attended by many noted names from Sports Fraternity and governing bodies.
Sports Minister Kiren Rijiju’s Address: He noted that if every Indian starts paying attention to sports, every sport will become an industry. He also stressed on the need for building sports culture, creating opportunities for youth, partnerships between Ministries and corporates to leverage potential of 10 billion dollar fitness industry. He also reiterated importance of citizen involvement to fully leverage potential of fitness as an opportunity in India.