Jethabhai Patel elected Chairman of GCMMF, the marketing organisation of Amul
Jethabhai Patel the veteran cooperative leader and Sabar Dairy chief was unanimously elected as Chairman of the prestigious Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets the Amul brand of dairy products in India and overseas.
Patel will head GCMMF Asia’s largest milk cooperative and apex marketing body comprising 17 dairy unions of the state for next two and a half years.
He was unanimously elected by chairmen of all 17 district dairy unions under GCMMF, who are also board members of GCMMF.
Patel has been chairman of Sabarkantha District Cooperative Milk Producers Union Ltd, Sabar Dairy, since 2010. He had been serving as GCMMF’s interim chairman following a no-confidence motion passed against former Chairman Vipul Chaudhary in 2013.
About Gujarat Cooperative Milk Marketing Federation (GCMMF)
- The GCMMF is Asia’s largest milk cooperative and the largest food products marketing organisation of India that exclusively markets products under the brand name of Amul and Sagar.
- It was formed by late Dr. Verghese Kurien in 1973, which today is jointly owned by 3.6 million milk producers in Gujarat. He chaired GCMMF for more than 30 years (1973–2006).
- It is the apex marketing body comprising 17 dairy unions that daily procures approx 14.85 million lit per day from 18,536 village milk cooperative societies.
Note: More than 70% of the members are small or marginal farmers and landless labourers including a sizeable population of tribal folk and people belonging to the scheduled castes.