Muthoot Group partners with WWF for elephant project
Kerala-based business conglomerate Muthoot Group has launched the Friends for Life project in partnership with World Wide Fund (WWF) for Nature-India.
This project aims at effective management of human-elephant conflict (HEC) to protect the habitats of Asian elephants in six states as 4 priority landscapes and 1 priority site earmarked by WWF-India.
Priority landscapes include North Bank landscape in Arunachal Pradesh, Kaziranga and Karbi-Anglong in Assam, Terai Arc landscape in Uttarakhand, Uttar Pradesh and Bihar, Western Ghats landscape in Tamil Nadu and Kerala and also some parts of northern West Bengal.
This project was launched in Kochi as part of the Muthoot’s Haathi Mera Saathi Corporate Social Responsibility (CSR) initiative.
This project will address the problems and provide solutions in terms of reducing elephant and human lives lost in the earmarked priority landscapes. It will also secure crop and property damage in villages and build a future where humans and elephants can live in harmony with each other in selected landscapes.