Behaviour Change Campaign launched by NITI Aayog

A behaviour change campaign named ‘Navigating the New Normal’ was launched on 25th June 2020 by NITI Aayog. Bill and Melinda Gates Foundation is a partner for the behavior change campaign.

Aim of the Campaign

As the country is now in an Unlock phase, the aim is to develop an appropriate COVID safe behavior in the country, such as by making people adapt to wearing masks as a part of their daily routine. Until a vaccine is developed, it is essential for the citizens of the country to adopt certain behavioral changes in their day to day life by practicing hand hygiene, wearing masks, etc.

About the Campaign

The behaviour change campaign has been designed under the guidance of the Empowered Group 6 (this Group addresses issues related to COVID-19 response activities through effective solutions and formulation of plans).

The behaviour change campaign has two parts:

  1. The Web Portal ( It contains behavioral norms required for being COVID-safe.
  2. Media Campaign: As the pandemic has restricted the movement of people across the country, people are spending more time watching television or on the internet. The aim of the behaviour change campaign will reach millions across the country through advertisements, animation for children, virtual awareness campaigns on social networking sites, etc.

26th June: International Day against Drug Abuse and Illicit Trafficking

In order to make societies across the world free of drug abuse, on 7th December 1987, by adopting resolution 42/112, the United Nations General Assembly declared 26th June to be observed as the International Day against Drug Abuse and Illicit Trafficking.

The Theme for 2020 International Day against Drug Abuse and Illicit Trafficking: Better Knowledge for Better Care

Focus of 2020 Theme

For countering the impact that drug has on our societies, it is important that cross border cooperation increases among countries across the globe. This will help in restricting the negative effects of many kinds of misinformation that has caused challenges for the authorities involved in addressing the drug problem.

Drug trafficking has hindered the overall development of many developing countries over the years, as the financially weaker sections of society fall prey to various drug or trafficking networks for monetary stability in life. For countering this, understanding has to improve for which better knowledge through greater international cooperation is important for countering these negative impacts on society.

Significance of the Day in 2020

As per the World Drug Report 2020, if 2009 data are compared to the 2018’s, there has been a 30 percent increase in the number of drug consumers across the globe. 269 million people have used drugs in 2018.

At a time of a global pandemic, the day is to encourage individuals, private sectors, non-profit organizations, and the Governments across the world to continue their efforts in raising awareness about the adverse health consequences of drugs through social media campaigns.