The Border Security Force has appointed Indian cricketer Virat Kohli as its brand ambassador. It is important to note that any central force in India has appointed its brand ambassador. BSF is the second largest paramilitary force of India that guards two crucial Indian borders with Pakistan and Bangladesh.
Virat Kohli has been roped in for strengthen the appeal of 2.5 lakh personnel strong BSF.
About the Border Security Force (BSF)
Established on December 1, 1965, the Border Security Force (BSF) is a border patrol force of the Government of India. BSF come under the flank of the Paramilitary Forces of India (PMF) and its main role is to guard India’s international borders during peacetime as well as prevent transnational crime. The BSF is under the administrative control of the Ministry of Home Affairs. Besides ensuring the border security, BSF also has the responsibility of conducting the anti-Naxal operations in India as well as playing roles in upkeep of the internal security.