Union Government extends e-Tourist Visa scheme to 31 more countries

Union Government has extended e-Tourist Visa scheme to 31 more countries with an effect from 31 May 2015.

In this regard, Union Ministry of Home Affairs (MHA) has issued a notification. With this the total number of countries under the scheme has gone up to 76.

The 31 countries are: Antigua & Barbuda, Anguilla, Bahamas, Bolivia, Barbados, Belize, Canada, Costa Rica, Chile, Cayman Island, Dominic an Republic, Dominica, Estonia, El Salvador, Ecuador, France, Grenada, Georgia, Haiti, Honduras,Vatican, Lithuania, Liechtenstein, Latvia,  Montenegro, Macedonia, Nicaragua,  Montserrat, St.Kitts & Nevis Paraguay, and Seychelles.

Background

India had launched e-Tourist Visa Scheme (as Tourist Visa on Arrival scheme) in November 2014. Initially during the launch only 45 countries were under ambit of the scheme.

Later in the phased manner, the scheme was extended to more countries. By the end of current financial year Government intends to extend the scheme to 150 countries.

Flipkart acquires mobile marketing firm Appiterate

Online marketplace Flipkart has acquired mobile marketing start-up Appiterate in order to strengthen its mobile platform.

The financial details of the acquisition deal were not disclosed. This acquisition comes in line with Flipkart’s ‘Mobile First’ focus which aims to increase its presence in the area of mobile technology.

Now the Appiterate’s mobile marketing automation platform will be integrated with Flipkart’s mobile app, in order to target it users base on their activity based on the app and website.

Tanuj Mendiratta is Co-founder & CEO of Appiterate and was founded in 2013. Its unique technology helps to validate new design or changes to an element on a webpage to improve the sales (conversion rate).

In the past, Appiterate had helped leading e-commerce firms to combine the power of mobile apps and big data. Its technology also had allowed the e-commerce firms to do one-on-one targeting of users though push notifications and in-app messages.

As a startup company, it has raised money from institutional investors like SAIF Partners and angel investors such as Greg Badros who was ex-VP of Product and Engineering at Facebook.