Part Two of the Darwaza Band Campaign Launched

The part two of Darwaza Band campaign which aims to promote the use of toilets and to sustain the open defecation free status of villages across India has been launched.

The campaign has been launched under the aegis of Swachh Bharat Mission Grameen initiative of Ministry of Drinking Water and Sanitation.

Darwaja Band literally stands for shutting the door. The campaign symbolically stands for shutting the door for open defecation. The campaign aims to encourage behaviour change in men who have toilets but are not using them and to encourage women to stand up for this issue in their villages and assume a leadership role.

The Darwaza Band campaign is designed to encourage behaviour change through television ads, radio jingles, outdoor publicity and digital campaigns. The campaign is launched in association with World Bank.

Making India open Defecation Free

The data from government suggests that over 50 crore people have stopped defecating in the open since the launch of the Swachh Bharat Mission and over 5.5 lakh villages have been declared Open Defecation Free. The national sanitation coverage is now in excess of 98 per cent as compared to 39 per cent in 2014.

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