PM Modi declares August 7 as National Handloom Day to mark Swadeshi movement
To commemorate the 1905 Swadeshi movement the Prime Minister Narendra Modi announced August 7 as ‘National Handloom Day’ at the function held in Chennai.
At the event PM Modi also launched the ‘India Handloom’ brand to help weavers with brand for global markets.
The day 7 August was selected to commemorate the 110 year old Swadeshi Movement, which promoted use of domestic products over British products.
The motto behind observing National Handloom Day is to honour the handloom weavers and to carter an impetus to India’s handloom industry.
Whereas launching of ‘India Handloom’ brand aims to promote handloom of India in the global markets as a genuine good quality international product.
Handloom sector provides employment to more than 4.3 million weavers and allied workers. This sector shares pie of 15 per cent of cloth production in India and around 95 per cent of the world’s hand woven fabric comes from India.