President Pranab Mukherjee launches Akashvani Maitree Channel for listeners in Bangladesh
President Pranab Mukherjee launched Akashvani Maitree (Moitree) Channel and its multimedia website in Bengali language for listeners in West Bengal, Bangladesh and the adjoining areas.
Akashvani Moitree Channel is an initiative of Kolkata Akashvani Kendra. It will provide a platform for blending content both from India and Bangladesh and preserving Bengali culture.
- The channel will be broadcasted from a state-of-the-art brand new high power 1000Kw DRM (Digital Radio Mondiale) transmitter in Chinsurah (West Bengal).
- It has capacity to reach the entire length and breadth of Bangladesh through medium wave and will be also available globally on its website and mobile app for Bengali Diaspora.
- The concept of the Akashvani Moitree Channel emanates from the decision taken during the visit of Prime Minister Narendra Modi to Bangladesh.
- Both sides had agreed to share content among their broadcasting organisations in order to broadcast a mix of news and cultural programming.
What is Akashvani Maitree?
The All India Radio (AIR) during the Bangladesh Liberation Movement in 1971 had launched Akashvani Maitree, a Bangla radio service. The channel had played a historic role during the Bangladesh liberation movement. However, it was discontinued in 2010.
Why it is launched again?
- The relaunch of Akashvani Maitree is being looked as an outreach to strengthen India’s shaky relations with Bangladesh as a part of its cultural diplomacy.
- The service is being re-launched twin objectives: (i) To attract Bengali-speaking listeners from both countries. (ii) To counter the presence of CRI (Chinese Radio International) with its strong presence in the region.
- The channel will also play a significant role in promoting and preserving the composite Bengali cultural heritage irrespective of geographical location.