RIM renamed as BlackBerry
Developer of Blackberry, Research In Motion Ltd. (RIM) is changing its name to BlackBerry to refresh its tarnished image as it begins marketing a reengineered line of BlackBerry 10 smartphones.
CEO of the company Thorsten Heins announced this as the company formally launched the BlackBerry 10, evincing the company’s hopes to regain lost ground in the smartphone market it once dominated. RIM’s aging line-up of devices has fared poorly in recent years against its competitors like Apple’s iPhone and Samsung’s wide range of Galaxy devices.
Research in Motion Limited is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets. The company is headquartered in Waterloo, Ontario, Canada.