State Bank of India launches a Twitter Handle
State Bank of India has now launched a Twitter Handle. Earlier, SBI had launched its accounts on Facebook and Youtube. The aim is to target a huge customer base as well as potential customers. There will be all day round tweets about the SBI’s products, services, new products launched, banking related education to customers, etc.
By making Twitter handle, the bank anticipates this to associate itself in a better manner with the tech-savvy youth.