The Union Ministry of Tourism gave Letters of Intent (LoI) to seven shortlisted companies for adopting 14 monuments under Adopt a Heritage Scheme at the closing ceremony of ‘Paryatan Parv’ held in New Delhi.
The shortlisted companies will be future ‘Monument Mitras’ who would associate pride with their Corporate Social Responsibilities (CSR) activities.
14 adopted monuments include: Jantar Mantar, Purana Quila, Safdarjung Tomb, Agrasen ki Baoli, and Qutub Minar (Delhi), Hampi (Karnataka), Ajanta Caves (Maharashtra), Sun Temple, Raja Rani Temple and Ratnagiri Monuments (Odisha), Leh Palace and Mt. StokKangri (Jammu & Kashmir), Mattancherry Palace Museum (Kerala), Gangotri Temple Area and Trail (Uttarakhand).
These companies were selected by Inter-Ministerial Oversight and Vision Committee of Ministry after detailed scrutiny of 57 responses ranging from travel industry, hospitality industry and banking industry for adopting monuments under the Adopt a Heritage Scheme.
Adopt a Heritage Scheme (Apni Dharohar Apni Pehchan Project)
The scheme was launched by Union Ministry of Tourism on World Tourism Day (27th September). Under it, Private, Public Sector Companies and Corporate individuals were invited to adopt heritage sites and to take up responsibility for making them and promote sustainable tourism through conservation and development under their CSR activities.
This scheme was launched by Tourism Ministry in close collaboration with Ministry of Culture and Archaeological Survey of India (ASI). It envisages at developing monuments, heritage and tourist sites across India and making them tourist friendly and enhance their tourism potential and cultural importance in planned and phased manner.
The project primarily focuses on development and maintenance of world-class tourist infrastructure and amenities including basic civic amenities and advanced amenities like cleanliness, public conveniences, secure environment, ease of access, illumination and night viewing facilities for inclusive tourist experience to increase both domestic and foreign tourists footfall.