Amazon Current Affairs
The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under Ministry of Tribal Affairs has launched E-Tribes India banners on e-commerce platforms like Amazon, Snapdeal, Paytm & GeM.
It also launched TRIFED’s websites-www.tribesindia.com, www.trifed.in and Retail Inventory Software and M-commerce app as part of Digital India Initiative. TRIFED’s Handbook for Retail Trade and TRIFED’s quarterly magazine ‘Tribes Haat’ was also launched.
TRIFED has developed its own e-commerce (electronic commerce) website i.e., tribesindia.com for sale of all its products and app to tap m-commerce (mobile commerce) too. The purpose of going digital will help in expansion of tribal commerce and availability of tribal products over large area. It will result in reaping greater benefits for tribal artisans.
For this purpose, TRIFED has entered into agreements with e-commerce platforms like Amazon and Snapdeal who will offer their customers various tribal products and produce through their portals to facilitate online sale. Also, Tribes India products are available on Flipkart and Paytm too. On the request of Ministry of Tribal Affairs, Ministry of Commerce has also made provision for sale of tribal products through TRIFED on Government e-Marketplace (GeM).
Tribal Cooperative Marketing Development Federation of India Limited (TRIFED)
TRIFED is multi-State Cooperative Society under Ministry of Tribal Affairs. It was established in August 1987 by then Ministry of Welfare under Multi State Cooperative Societies Act 1984 (which has now been replaced by Multi-State Cooperative Societies Act, 2002). It is headquartered in New Delhi.
It aims at promoting and marketing tribal products, tribal art and crafts within t country and abroad by providing marketing support to tribal products through its network of retail outlets. It also organizes exhibitions like National Tribal Craft Expo called “Aadi Mahotsav” etc. to promote and market tribal products. It also facilitates participation of tribal artisans to enable them to interact directly with art lovers to assess market needs.
Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has inked MoU with e-commerce giant Amazon for selling tribal products.
The aim of initiative is to promote tribal handicrafts like handloom products, cane and bamboo products, tribal jewellery, Dhokra craft, tribal weaves and embroidery, tribal paintings etc. TRIFED already has tied-up with Snapdeal.
As a part of MoU, exquisite authentic tribal art and craft items crafted and sculpted by tribal artisans from all over the country will be showcased on Amazon’s online portal for sale. All customers of Amazon will get easy and convenient access to over 65 million products across hundreds of categories. Through this initiative government plans to expand reach of ‘Tribe India’ brand through scaling of operations and house-to-house retail marketing.
TRIFED is a national-level apex organization functioning under administrative control of Ministry of Tribal Affairs. It was established in August 1987 by then Ministry of Welfare under Multi State Cooperative Societies Act 1984 (which has now been replaced by Multi-State Cooperative Societies Act, 2002).
Its core objective is to institutionalize trade of Minor Forest Produce (MFP) and Surplus Agriculture Produce (SAP) collected or cultivated by tribals as they are heavily dependent on these natural products for their livelihood. TRIFED also works as an agency to the FCI for procurement of Wheat and Rice.