Amazon Current Affairs

TRIFED inks MoU with Amazon to sale tribal products online

Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has inked MoU with e-commerce giant Amazon for selling tribal products.

The aim of initiative is to promote tribal handicrafts like handloom products, cane and bamboo products, tribal jewellery, Dhokra craft, tribal weaves and embroidery, tribal paintings etc. TRIFED already has tied-up with Snapdeal.

Key Facts

As a part of MoU, exquisite authentic tribal art and craft items crafted and sculpted by tribal artisans from all over the country will be showcased on Amazon’s online portal for sale. All customers of Amazon will get easy and convenient access to over 65 million products across hundreds of categories. Through this initiative government plans to expand reach of ‘Tribe India’ brand through scaling of operations and house-to-house retail marketing.

TRIFED

TRIFED is a national-level apex organization functioning under administrative control of Ministry of Tribal Affairs. It was established in August 1987 by then Ministry of Welfare under Multi State Cooperative Societies Act 1984 (which has now been replaced by Multi-State Cooperative Societies Act, 2002).

Its core objective is to institutionalize trade of Minor Forest Produce (MFP) and Surplus Agriculture Produce (SAP) collected or cultivated by tribals as they are heavily dependent on these natural products for their livelihood. TRIFED also works as an agency to the FCI for procurement of Wheat and Rice.

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Amazon launches global startup program ‘Launchpad’ in India

E-commerce giant Amazon has launched its global startup program ‘Launchpad’ in India. The program will enable Indian startups to sell their products overseas.

In this regard, Amazon India has tied up with Department of Industrial Policy and Promotion (DIPP)’s Start Up India and NASSCOM.

Amazon also has partnered with NASSCOM’s 10,000 Startups and Indian Angel Network (IAN) along with NITI Aayog, Governments of Maharashtra, Telangana and TiE to help roll in startups.

Key Facts
  • The Amazon Launchpad was started in 2015. It aims to help startups to sell, market, and deliver their products to gain more visibility.
  • Through this programme Amazon partners with startups and sells their products on its e-commerce platform.
  • Now it is available in seven regions and features over 400 products from different startups including 25 Indian startups.
Comment

Amazon Launchpad will provide an exceptional opportunity for Indian Startups to get access to big consumer markets nationally and internationally. Through this program small entrepreneurs and innovators can leverage Amazon’s online platform to increase scale of their businesses and get easy access to global markets.

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