Brand Ambassador Current Affairs - 2020
National Anti-Doping Agency (NADA), India’s anti-doping body has selected Bollywood actor Suniel Shetty has been selected as its brand ambassador. NADA hopes that his celebrity status would help its efforts to clean up sports in the country from the menace.
Earlier this year, the World Anti-Doping Agency (WADA) had suspended NADA. This is another issue facing the country now that dope samples collected by NADA from the athletes will have to be tested outside India. Another raised concerns is about whether India would be able to test enough number of athletes in the coming months ahead of the Tokyo Olympics 2020.
About National Anti-Doping Agency (NADA)
It is formed by Government of India under societies Registration Act. It includes scientists and representatives from the Indian Olympic Association (IOA). It is the national organisation responsible for monitoring, promoting and coordinating, doping control program in sports in all its forms in India. NADA deals with adopting and implementing anti-doping rules and policies which conform with World Anti-Doping Agency. It also promotes anti-doping research and education as well as cooperates with other anti-doping organisations besides WADA.
Tags: Brand Ambassador • Indian Olympic Association • NADA • National Anti-Doping Agency • Suniel Shetty
PepsiCo India has roped in India’s star athlete Hima Das as the brand ambassador for its sports drink brand Gatorade. With this the 19-year old Hima Das joins ace shuttler PV Sindhu (since 2017) and javelin thrower Neeraj Chopra (since 2018) as the brand’s ambassadors in country.
The upcoming campaign of the brand- ‘Nothing Beats Hima. Nothing Beats Gatorade’, will pay tribute to the sprint runner while building on brand’s belief that sports performance is driven from within.
During the period of partnership, Gatorade India will also be working with Hima Das to understand her training and race-day nutrition better.
As per PepsiCo India, Hima personifies the spirit of its sports drink brand Gatorade through her persevering attitude and unwavering spirit to win.
Gatorade claims that its formula has right amount of fluids, carbohydrates and electrolytes that can help an athlete rehydrate, replenish and refuel while playing any sport. Thus Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.