Brand Ambassador Current Affairs - 2019

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Athlete Hima Das named brand ambassador of Gatorade by PepsiCo

PepsiCo India has roped in India’s star athlete Hima Das as the brand ambassador for its sports drink brand Gatorade. With this the 19-year old Hima Das joins ace shuttler PV Sindhu (since 2017) and javelin thrower Neeraj Chopra (since 2018) as the brand’s ambassadors in country.

Key Highlights

The upcoming campaign of the brand- ‘Nothing Beats Hima. Nothing Beats Gatorade’, will pay tribute to the sprint runner while building on brand’s belief that sports performance is driven from within.

During the period of partnership, Gatorade India will also be working with Hima Das to understand her training and race-day nutrition better.

As per PepsiCo India, Hima personifies the spirit of its sports drink brand Gatorade through her persevering attitude and unwavering spirit to win.

Gatorade claims that its formula has right amount of fluids, carbohydrates and electrolytes that can help an athlete rehydrate, replenish and refuel while playing any sport. Thus Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.

AR Rahman appointed as Brand Ambassador of the Sikkim government

Sikkim Government has appointed renowned music composer AR Rahman as Brand Ambassador of the State for a year. In his new role, he will promote and project Himalayan state’s achievements nationally and globally. Earlier Rahman was made state’s Brand Ambassador of tourism and business.

Sikkim, with its natural and pristine beauty, has over last two decades emerged as world famous eco-tourism destination. It also has attained distinct identity of being first fully organic farming state of India.

AR Rahman

AR Rahman (full name Allah-Rakha Rahman) is one of the most globally popular Indian music icons.  His work is well known and renowned for inter mixing eastern classical music with electronic music and traditional orchestral arrangements. He has won multiple international awards including 2 Academy Awards (famously known as Oscars), 2 Grammy Awards, BAFTA Award and Golden Globe Award. In 2010, he was conferred country’s third highest civilian honour Padma Bhushan.