Brand Ambassador Current Affairs
Sikkim Government has appointed renowned music composer AR Rahman as Brand Ambassador of the State for a year. In his new role, he will promote and project Himalayan state’s achievements nationally and globally. Earlier Rahman was made state’s Brand Ambassador of tourism and business.
Sikkim, with its natural and pristine beauty, has over last two decades emerged as world famous eco-tourism destination. It also has attained distinct identity of being first fully organic farming state of India.
AR Rahman (full name Allah-Rakha Rahman) is one of the most globally popular Indian music icons. His work is well known and renowned for inter mixing eastern classical music with electronic music and traditional orchestral arrangements. He has won multiple international awards including 2 Academy Awards (famously known as Oscars), 2 Grammy Awards, BAFTA Award and Golden Globe Award. In 2010, he was conferred country’s third highest civilian honour Padma Bhushan.