The Cell for IPR Promotions & Management (CIPAM) under Department of Industrial Policy and Promotion (DIPP) has launched social media campaign to promote Indian Geographical Indications (GIs).
It has been launched under CIPAM’s ongoing campaign #LetsTalkIP to make more people aware about importance of Intellectual Property Rights (IPRs). The promotion of GIs is in line with Government’s ambitious ‘Make in India’ campaign.
Geographical Indication (GI) is sign or insignia used on products that have specific geographical origin and possess qualities or reputation that are due to that origin. Such name, sign or insignia conveys assurance of quality and distinctiveness which is essentially attributable to its origin in that defined geographical locality.
The status to products marks its authenticity and ensures that only registered authorised users are allowed to use popular product name. Darjeeling Tea, Blue Pottery of Jaipur, Mahabaleshwar Strawberry, Banarasi Sarees and Tirupati Laddus are some of examples for products having GIs.
Importance of GIs to India
GIs products are of utmost importance as they are integral part of India’s rich culture and collective intellectual heritage. GI tag has accorded protection to number of hand-made and manufactured products, especially in informal sector. Certain GI products benefits rural economy in remote areas, by supplementing incomes of artisans, farmers, weavers and craftsmens who possess unique skills and knowledge of traditional practices and methods, passed down from generation to generation, which need to be protected and promoted.
GIs are covered as element of intellectual property rights (IPRs) under Paris Convention for Protection of Industrial Property (IPRs). At international level, GI is governed by WTO’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). In India, GI registration is governed by Geographical Indications of goods (Registration and Protection) Act, 1999 which came into force in September 2003. It is granted by Chennai based Geographical Indications Registry (GIR). Darjeeling tea was first product to accorded with GI tag in India.