Digital India Current Affairs - 2020

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Team Cashless India: Mastercards’ campaign to promote digital payments in India

Payment technology major Mastercard along with its brand ambassador MS Dhoni launch a nationwide campaign dubbed as ‘Team Cashless India’ to accelerate the acceptance and adoption of digital payments in India.

The Team Cashless India’ is in line with government’s ‘Digital India’ vision and is an important step towards Mastercard’s goal to equip 10 million merchants in India with digital payments acceptance capabilities by 2020.

About ‘Team Cashless India’ campaign


  • To bring consumers and merchants on board to forefront of digital payments dialogue.
  • To encourage Indian citizens to nominate one or more merchants who currently do not accept digital payments to go digital.

Participants: Mastercard will work together with Confederation of All India Traders (CAIT), acquirer banks and fintech (Financial technology) companies to support nominated merchants to deploy digital payments acceptance infrastructure. CAIT is apex body of India’s trading community.

For the initiative, CAIT will provide necessary scale and reach via on-the-ground outreach to merchants. Moreover, the payment facilitators and partner banks will work with merchants to install digital payments infrastructure at points of sale (POS).

Process Followed:

To take part in ‘Team Cashless India’, any individual can either nominate a merchants online or can give a missed call to ‘9016861000’.

An outreach program across multiple cities will be conducted by Mastercard to educate merchants on benefits of accepting digital payments as well as to provide a platform for consumers to nominate merchants. Mastercard will also provide select nominated merchants and consumers with a chance to join Mahendra Singh Dhoni’s Team Cashless India.

Moreover, M.S. Dhoni will interact with merchants and encourage them to ‘bat’ for a cashless India by accepting digital payments to further garner support of merchants for this digital movement.


It promotes the idea of a less-cash economy. Digital payments benefits small merchants in several ways like lower cost of managing cash, safety and security of money and credit history that opens avenues for more business.

Nominations are expected to create a social movement for making India a cashless society.

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MeitY and Google launch ‘Build for Digital India’ programme for engineering students

Tech giant Google and Union Ministry of Electronics and IT (MeitY) launched ‘Build for Digital India’ programme for engineering students. Google and Meity have signed a statement of intent for rolling out the programme.

About ‘Build for Digital India’ programme

Objective: The programme will offer a platform to engineering students for developing market-ready, technology-based solutions that addresses key social problems.

Process: Applicants will take part in online and offline learning opportunities on key technologies which includes Machine Learning (ML), Cloud and Android that will be offered by Google’s Developer Student Club network and other Google Developer networks.

Google will also offer mentorship sessions in strategy, product design and technology to most promising products and prototypes.

Focus Areas-

Addressing key social problems:

As part of programme, engineering students across India will be invited to present their ideas and solutions in areas such as education, agriculture, healthcare, women safety, infrastructure, smart cities, smart mobility and transportation, environment, accessibility and disability as well as digital literacy.

AI can help address the toughest social challenges of India:

Advanced new technologies such as Machine Learning (ML) and artificial intelligence (AI) can help address at scale some of toughest social challenges that India faces today.

Significance: This initiative will not only motivate college students across India to innovate but will also produce some good technology solutions for some major social challenges of India.

It will also inspire and equip young engineers with technical and entrepreneurial skills and mentorship they need to turn their bright ideas into tomorrow’s breakthrough solutions.

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