e-commerce Current Affairs

India has highest gender gap in mobile phone ownership amongst: Study

According to recent study released by LIRNEAsia, India has highest gender gap in mobile phone ownership amongst 18 comparable countries and ranks among the lowest in women’s access to Internet. LIRNEAsia is an information and communications technology (ICT) policy think tank that is involved in pro-poor, pro-market research in Asia-Pacific since 2005. The study also included comparative research done by ICT Africa in Africa and DIRSI in Latin America.

Key Highlights of Study

Ownership of mobile phones: Only 43% of women in India own mobile phones compared to almost 80% of Indian males mostly because of lack of awareness. This difference is almost half of all other countries in study including Pakistan, Bangladesh and Rwanda. There is substantial urban-rural divide in mobile phone ownership with 71% urban penetration and 55% in rural. India’s urban-rural gap is comparable to that in Nigeria.

Internet and social media usage: Women, rural citizens, and those with lower education or income significantly lag behind in internet and social media usage. The gender gap in internet usage is accentuated in rural regions at 52% as compared to 34% in urban areas. India’s 57% gender gap in Internet usage was surpassed only by Bangladesh and Rwanda. Its gender gap in social media usage was even higher with wider divides only in Bangladesh.

Information about internet: In India, 64% do not know about internet which is higher percentage than other countries except Pakistan and Bangladesh. 68% of this group was female and 68 % were from rural areas. India’s internet use was at 19% which is lower than that of Nigeria, Ghana, Kenya and Cambodia.

E-commerce: Awareness of platforms for e-commerce was higher in India compared to Pakistan and Bangladesh. In India, 27% mainly use social media, 16 % for entertainment and 15% for news. Higher percentage of women used social media for marketing and educational content, while men used social media to chat which is significantly more than women.

Political views on social media: Indian social media users share their political views at some of highest rates. More than half shared their religion, 26% share their sexual orientation, and 70% shared their mobile number or email address. Women shared information less than men in almost all categories except for political and sexual orientation.

Distrust of news: India also has high distrust of news shared on social media and only 29% trust social media news while more than half did not. India also saw higher online harassment than Pakistan, Bangladesh and Cambodia at 19% of users. Much of this was offensive name-calling and in 20% of such cases, it led to reduced use of particular website.

Month: Categories: Business & Economy Current Affairs 2018

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IFFCO iMandi: IFFCO rolls out e-commerce platform for farmers

Fertiliser major IFFCO has launched e-commerce platform IFFCO iMandi (an mobile application and web portal) to address all needs of the farming community associated with it. For this initiative, IFFCO has partnered with Singapore-based technology firm iMandi. Through this e-commerce platform, IFFCO is targeting to reach GMV (gross merchandise value) of $5 billion in the next two years by catering needs of 5.5 crore farmers already associated with it.

IFFCO iMandi

The e-commerce platform is one stop shop for agri inputs and produce, FMCG, electronics, loans, insurance etc. It has features like buy-sell, communication (chat and calling), entertainment and information/advisory content to keep farmers engaged. Using it, farmers buy all agri inputs of IFFCO, including fertilisers, agro chemicals and seeds at discounted price and get free delivery at their doorstep. It will cater needs of 5.5 crore farmers already associated with IFFCO. In this platform, IFFCO’s subsidiary IFFCO eBazar Ltd has taken 26% stake in and remaining 74% is with I-tech Holdings and some other investors.

Indian Farmers Fertiliser Cooperative Limited (IFFCO)

IFFCO is large scale fertiliser cooperative federation in India which is registered as Multistate Cooperative Society. It is one of India’s biggest cooperative society which is wholly owned by Indian Cooperatives. It was founded in 1967 with just 57 cooperatives and at present it has amalgamation of over 36,000 Indian Cooperatives with diversified business interests ranging from General Insurance to Rural Telecom apart from its core business of manufacturing and selling fertilisers. It is headquartered in New Delhi. It had posted turnover of Rs 20,787 crore in 2017-18 fiscal. It produced nearly 8 million tonnes and sold 10.3 million tonnes of fertilisers in 2017-18.

Month: Categories: Business & Economy Current Affairs 2018

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