Flipkart Current Affairs - 2020

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Govt releases Draft e-Commerce Guidelines for Consumer Protection 2019

Union Ministry of Consumer Affairs, Food and Public Distribution (Department of Consumer Affairs) has published draft e-Commerce Guidelines for consumer protection 2019. These guidelines will be applicable on all business-to-consumer (B2C) e-commerce platforms.

Draft e-Commerce Guidelines for Consumer Protection 2019

  • It aims to make e-commerce platforms and their sellers more transparent and accountable to consumers. It also seeks to curb sale of counterfeit products online and unfair trade practices by e-commerce companies
  • It proposes series of consumer safeguards that forbid e-commerce companies from influencing pricing, adopting unfair promotion methods or misrepresenting the quality of goods and services.
  • It also mandates e-commerce companies to protect personally-identifiable information of customers. In this case, data collection and storage and use should comply with provisions of Information Technology (Amendment) Act, 2008.
  • It mandates e-commerce firms to self-declare compliance and also provide way for customers to contact them directly.
  • It proposes to make mandatory for e-commerce entities to accept returns in event products delivered are defective, wrong or spurious or if they do not have characteristics or features advertised.
  • It also mandates every e-commerce entity has to publish contact details of its grievance officer, who would have to address complaints within one month from the date of receipt.
  • It makes mandatory for e-commerce platforms to declare all details about their sellers including address, website and email address.
  • It also mandates them to display terms of contract with the seller relating to return, refund, exchange, warranty, delivery and mode of payments.

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Samarth: Flipkart’s initiative to bring Indigenous Artisans on platform

Indian e-commerce giant Flipkart launched Samarth, an initiative to bring Indian artisans, weavers, and makers of handicrafts to its platform. It was launched by Anurag Thakur, Minister of State, Finance and Corporate Affairs, along with Kalyan Krishnamurthy, CEO, Flipkart Group.

Walmart-owned Flipkart has partnered with 5 non-governmental organisations (NGOs) to help artisans use online marketplace to sell their products.

About Samarth Initiative

It will support artisans, weavers and handicraft maker by on-boarding them and helping them in process of selling on internet.

In 1st phase of programme, Flipkart will have access to 35,000 artisans through partnerships with NGOs.

Support Provided: includes product cataloguing, account management, seller support, and warehousing support.

Flipkart is in discussions with 5-10 Indian States, including Himachal Pradesh, with regard to Samarth initiative. Company also plans to eventually sell these products in international market.


This initiative could give indigenous communities and their products access to Flipkart’s Indian customer base of over 150 million.

As per some estimates, Flipkart e-commerce will exceed $100 billion by 2022 can potentially create 1 million-plus jobs in coming years.

NOTE: Earlier, Amazon had partnered with Tribal Cooperative Marketing Development Federation of India (TRIFED) to sell products made by tribal communities which are now available on its global marketplace.

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