FSSAI Current Affairs - 2019
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Food Safety and Standards Authority of India (FSSAI) launched media campaign “Heart Attack Rewind”, calling for elimination of industrially produced trans-fat in the food supply. It will support FSSAI’s global target of eliminating trans-fat in India by 2022, a year ahead of global target by World Health Organization (WHO). It is in line with FSSAOI’s objective to get Freedom from ‘Trans Fat: [email protected]′.
Heart Attack Rewind Campaign
It first mass media campaign of its kind that will educate consumers about the harmful effects and its link to cardiovascular diseases. It warns citizens about the health hazards of consuming trans-fat and offers strategies to avoid them through healthier alternatives. The campaign was developed by experts at Vital Strategies.
Globally, trans-fat intake leads to more than 500,000 deaths from cardiovascular disease every year. Trans-fat are made by adding hydrogen to liquid vegetable oils to make them more solid and to increase shelf life of foods. In May 2018, WHO launched comprehensive plan to eliminate industrially produced trans-fat from global food supply by 2023.
Food Safety and Standards Authority of India (FSSAI)
FSSAI is a nodal statutory agency responsible for protecting and promoting public health in India through regulation and supervision of food safety. It was established under the Food Safety and Standards Act, 2006 and operates under aegis of Union Ministry of Health & Family Welfare.
The Union Government launched national campaign ‘Swasth Bharat Yatra’ on occasion of World Food Day (observed on 16 October) to sensitise people about eating safe food and be healthy. The campaign has been launched in association with states and led by Food Safety and Standards Authority of India (FSSAI).
Swasth Bharat Yatra national campaign
Under it, pan-India cycle rally is being organized to create consumer awareness about eating safe and nutritious food for becoming healthy and combating food adulteration. . In this rally, about 7,500 cyclists are expected to participate in over 18,000 km travelling across six tracks through almost every state and UT over 100 days to propagate a powerful message ‘Eat Right India’. The cyclathon will culminate in the national capital on January 27, 2019. This campaign will not only mobilise masses but also create large pool of local community to sustain this movement.