G S Marketing Current Affairs - 2020
The second edition of India International Mega Trade fair (IIMTF) was inaugurated on 15 June at Bidhannagar (or Salt Lake) city in Kolkata. It is a 10-day-long event which will continue till June 23.
Objective: The event seeks to promote business and trade around the region as well as to encourage joint ventures, tie-ups and investment in the country.
It is Kolkata’s largest and most popular retail event. It also works as a platform to promote Indian brands for international markets.
Participants: IIMTF showcases foreign products and sees participation from Central Government, State Government, various other Ministries, Departments & Public Sector Units (PSU), Ministries of Foreign countries etc. Various countries have set up pavilions in fair including participants from Bangladesh, Thailand, Turkey, Pakistan, Afghanistan and India.
Organiser: The event is jointly organised by the Bengal Chamber of Commerce and Industry (BCC&I) and G S Marketing.
The fair supports variety of industries such as Food and Beverages, Home Supplies, Personal Care Products, Lifestyle, Electronics, Electricals, Food, Jute, Handicrafts, Handlooms, Cosmetics, Tourism, IT, Finance, International Products, furniture, etc.
Significance: Donning its multiple roles as service provider, catalyst, initiator, facilitator and business partner, Chamber has helped Governments (both at Centre and State) in crafting pioneering and significant legislations.
About India International Mega Trade Fair
Background: IIMTF was first founded in 1994. Since its inception it has evolved as a major event for business community throughout the country. From past 25 years the fair is organised by Bengal Chamber of Commerce and Industry and GS Associates.
It first took place at Kolkata but adapting to growth of visitors in fair the exhibition now takes place in different cities such as Visakhapatnam, Ranchi, Bhubaneswar, Delhi, etc.
It is a B2B (Business to Business) and B2C (Business to Customer) exhibition.