Google Current Affairs
Ministry of Housing and Urban Affairs has partnered with Google to launch Loo Review campaign on Google Map. The joint campaign has been launched under aegis of Swachh Bharat Mission – Urban (SBM–U). It will run throughout October and November 2018 in an effort to increase awareness and ease of locating public toilets across India.
Loo Review campaign
This campaign aims to encourage all local guides in India to rate and review public toilets on Google Maps. It is part of feature which allows all citizens to locate public toilets in their cities on Google Maps, Search and t Assistant and also provide feedback on same. 500 plus cities in India with more than 30,000 toilets with name of “SBM Toilet” are currently live on Google Maps.
The campaign will involve and engage Local Guides in India to rate and review public toilets on Google Maps. Besides, use hashtag #LooReview will chance give chance to users to be featured on Google Local Guides’ social channels. Local Guides are people who will share reviews, photos, and knowledge on Google Maps to help people explore the world.
One of the objectives of the Swachh Bharat Mission – Urban (SBM – U) is to provide sanitation coverage through public toilet facilities across cities in India for achieving Open Defecation Free (ODF) status. With around 3400 cities across the country already have achieved ODF status and other cities gearing up towards same. This campaign will address need for ensuring ODF status is sustained through continuous usage and proper maintenance of public toilets.
Union Railway Ministry has launched Rail Heritage Digitisation Project in collaboration with Google Arts and Culture Association. It can be accessed at “https://artsandculture.google.com/project/indian-railways”. It is first-of-its-kind project that aims to showcase India’s rail heritage to the national and international audience in an online story-telling platform. It is also largest cultural heritage digitisation project in India and possibly in entire Asia Pacific Region.
The collaboration of Google Art and Culture and Indian Railways under this project was able digitise National Rail Museum, Rewari Steam Centre, three World Heritage Railways, CSMT Mumbai building and other prominent aspects of country’s rail heritage. The project was completed after almost 2 years of hard work, research, inquiry and execution.
Digitization of rail heritage will make India’s rich rail-heritage and legacy digitally accessible to people in India around the world. It will also provide opportunity to contextualize artifact and other heritage assets with stories for next generation. Digital heritage provides universal access to large repository of knowledge and thus removes bottleneck of being physically there. It will also bring alive lost stories and heroic efforts of people like track-man, station master and workshop engineers to celebrate their contribution.
Indian Railway is one of the most celebrated railway networks in the world with over 151,000 kilometres of track, 7,000 stations, 1.3 million employees and 160 years of history. The first railway in India was started on 16th April, 1853 between Bori bunder and Thane. Since then it has expanded to become one of largest network in world and also significantly contributed to social, technological and economic development of the country.