Google India Current Affairs - 2020

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Digital Payment Abhiyan: DSCI, MeitY and Google India join hands

Nasscom’s Data Security Council of India (DSCI) has collaborated with Union Ministry of Electronics and IT (MeitY) and Google India to launch nationwide awareness campaign ‘Digital Payment Abhiyan’. It was launched by Union Communications and Electronics & IT Minister Ravi Shankar Prasad at Google-organised event ‘Google for India’ in New Delhi.

About Digital Payment Abhiyan

It aims at increasing awareness about cashless payment, educate end-users on the benefits of making digital payments, online financial security and urge them to adopt security and safety best practices.

It is pan-India campaign crafted in seven languages — Hindi, English, Tamil, Telugu, Kannada, Bengali and Marathi.

It will engage with users and make them aware of the dos and don’ts for different payment channels including UPI, wallets, cards as well as netbanking and mobile banking

Implementation: To drive the campaign objectives and amplify outreach to users across all states, NASSCOM’s DSCI has onboarded various digital payments ecosystem partners. These partners include representation from banking, card networks as well as fin-tech segment.

Internet Saathi programme to be expanded to Punjab and Odisha

Google India and Tata Trusts are set to expand their ‘Internet Saathi’ digital literacy programme for rural women to villages in Punjab and Odisha. Currently, the programme has reach of 2.6 lakh villages across 18 states.

Key Highlights

On adding Punjab and Odisha the programme will now extend its reach to 20 states in India.

In Punjab, program will cover around 5,000 villages, such as Paras Rampur, Burj, Kotli Than Singh, Vehra and from Hoshiarpur and Kapurthala districts.

In Odisha, program will cover over 16,000 villages. It has been kicked off from Sindhia in Baleshwar, Parakana in Puri, Bhuinpur in Kendrapara.

About Internet Saathi

It is joint initiative of Google India and Tata Trusts.

It aims to facilitate digital literacy among women in rural India.

The programme was launched in July 2015 and was started as a pilot in Rajasthan.

States Covered: Since 2015 it has been expanded to states including- Uttar Pradesh, , Bihar, Haryana, Gujarat, Jharkhand, Maharashtra, Madhya Pradesh, Tamil Nadu, Andhra Pradesh, Telangana , Karnataka, Uttarakhand, Chhattisgarh, Assam, West Bengal, Tripura and Goa.

Need: It is of vital importance that women in rural India are provided with adequate opportunities and knowledge for inclusive growth and societal progress.

Internet Saathis: So far, the Internet Saathi programme has trained 70,000 Internet Saathis, who have in turn impacted 2.6 crore million women in India.

Digital Gender Divide: It has also contributed towards bridging digital gender divide in rural India. In 2015 digital gender divide in rural India (i.e. female to male ratio) was 1 in 10 and in 2018 it has increased to 4 in 10.

Significance:

Some of women trained under this initiative have started their own micro-business such as stitching, honeybee farming, and beauty parlours.

Many under programme are also driving awareness for issues like girl child education, menstrual hygiene and more within their communities.