Gujarat State Handloom and Handicraft Development Corporation (GSHHDC) Current Affairs - 2019
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Gujarat State Handloom and Handicraft Development Corporation (GSHHDC) has signed a Memorandum of Understanding (MoU) with global e-commerce giant eBay.
The main objective of this MoU is to expand sales base of handloom and handicraft products of Gujarat to online market from current retail shop sales.
In order to increase the online market share, GSHHDC is also planning to launch its own e-commerce portal under Garvi-Gurjari brand to reach out to a bigger customer base and boost sales in overseas markets.
GSHHDC is also planning to tie-up with domestic e-commerce majors as Flipkart and Snapdeal.
As of now, GSHHDC’s sales are from offline market through their 23 showrooms and exhibitions across India. As expansion plan, GSHHDC’s within next three years is aiming to open 300 stores.