The Union Ministry of Environment, Forest and Climate Change (MoEFCC) has launched the “Harit Diwali, Swasth Diwali” campaign.
The campaign was launched with an aim to reduce adverse environmental conditions especially pollution in the country after post Diwali celebrations due to excessive bursting of crackers which contributes significantly to air and noise pollution.
Harit Diwali, Swasth Diwali Campaign
The campaign aims at enlightening the children about harmful fire crackers. It will motivate children to not to buy fire crackers, instead buy a gift, food items, or sweets for poor and underprivileged children living in their locality. Under this campaign, the MoEFCC will undertake various activities for creating awareness among various stakeholders and encourage people to participate in combating air pollution.
Some of the activities will include promoting Green Diwali among school children include stickers/logo distribution, advertisement on public ransport systems, poster competition, public appeal using Radio. Social media campaign will be also undertaken uder it. Moreover an online video competition will be conducted, where any individual or organisation can make a video on the theme ‘Pollution Free Diwali’.
The weather after the post 2016 Diwali celebrations in Delhi and NCR saw extreme pollution due to excessive bursting of crackers. The adverse air pollution in Delhi and NCR had reached beyond permissable levels that led Government to declare emergency situation in the national capital, which led to closing down of schools, construction sites and power stations.