The Union Ministry of Women and Child Development (WCD) has launched online campaign #IamThatWoman in an attempt to end Gender bias in women against women. It was launched by WCD Minister Meneka Gandhi.
Significance of this campaign
Through the campaign, Ministry seeks to highlight various aspects of women standing ‘by’ and ‘for’ women. It also aims to shed light on the enormous contributions made by women for women. Under this campaign, Twitter and Facebook users have been encouraged to tag and share stories of women helping women with photograph and post online with the hashtag #IamThatWoman. Ministry of WCD also has urged people to shun stereotypes associated with women harming other women.