Incredible India Current Affairs - 2020
The Ministry of Tourism, Government of India has won the First Prize in the category of TV Cinema Spot at the prestigious international Golden City Gate Tourism Awards 2019.
The promotional films/television commercials produced as part of its Incredible India 2.0 Campaign by the Ministry of Tourism have received the awards:
- Yogi of the Racetrack.
- The Reincarnation of Mr. and Mrs. Jones.
- Sanctuary in Paris.
- Maharani of Manhattan.
- The Masala Master Chef.
Golden City Gate Tourism Multi-media Awards
Golden City Gate Tourism Multi-media Awards are the annual awards for the various categories related to the Tourism and Hospitality sectors. The patron of the award is the Federal Association of German Film and Av Producers e.V. in Wiesbaden. The awards would be presented at the ITB Berlin, the world’s leading tourism trade show. The awards are given to countries, cities, regions and hotels in various categories.
Incredible India 2.0 Campaign
Incredible India 2.0 Campaign is a campaign of the Ministry of Tourism to promote Indian Tourism. The 2.0 campaign marked a shift from generic promotions across the world to market specific promotional plans and content creation.
Thematic promotions on different Niche tourism products have been produced and are being used in the Campaign, to cater to diverse consumer interests. These thematic promotions include Commercials on Yoga, Wellness, Wildlife, Luxury and Cuisine. The thematic commercials are produced in English with voice-overs in 9 international languages, viz. German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean and Arabic.
Tags: Arabic • Chinese • French • German • Incredible India
Tourism Ministry and Google launches 360-degree Virtual Reality experience video on Incredible India
Google Arts & Culture in partnership with Ministry of Tourism has unveiled 360-degree virtual reality (VR) video for global ‘Incredible India’ tourism campaign. As part of it, Google Arts & Culture will provide users with immersive 360-degree view of India’s heritage, festivity, spirituality and adventure.
The video showcases 360-degree view of some of most iconic destinations in India including Delhi’s Qutab Minar, Hampi’s Vitthala Temples, Amritsar’s Golden Temple and Goa’s easygoing vibe. The video has been created using best of 360-degree video capture technology, including Google’s Yi Halo camera and music in the video has been inspired by rhythms and melodies of regions depicted in it.