Incredible India Current Affairs

India wins Best Exhibitor Award at ITB – Berlin

India won Best Exhibitor Award at ITB–Berlin World Tourist Meet convened at Berlin, Germany. More than 100 countries had participated in the mega meet with their respective Tourism Ministers.

India was represented by Minister of State (Independent charge) for Tourism Mr K. J. Alphons along with Tourism Ministry officials. India’s Incredible India (Ministry of Tourism) presented short film named “Yogi of the Racetrack” in the meet. The short film had received 3.2 million hits in 60 hours.

ITB Berlin

The ITB Berlin (Internationale Tourismus-Börse Berlin) is world’s largest tourism trade fair. It is represented by companies from tourism sector including hotels, tourist boards, tour operators, system providers, airlines and car rental companies. The fair takes place annually in March at Messe Berlin and always has official partner country.

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McCann bags Incredible India ad campaign

The global advertising agency McCann bagged Tourism Ministry’s ‘Incredible India’ advertising campaign for the period of three years. The current campaign is advertised by Ogilvy India.

McCann was selected because of its unique consumer understanding, deep knowledge about India’s culture and for its excellent creative work in field of advertising.

Currently McCann is responsible for the set of four commercials for Tourism Ministry’s ‘Atithi Devo Bhava’ campaign featured by superstar Aamir Khan.

Recent Government initiatives in Tourism sector:

  • The National Tourism Policy to boost the tourism industry and infrastructure projects in the sector.
  • Relaunch of Incredible India 2.0 which also aims to create synergy for community participation.
  • Initiative of e-visa on arrival has been fruitful as it has given fillip to tourism sector.
  • Launching of a 500 crore rupees mega project ‘Swadesh Darshan’.
  • Approval for the establishment of National Tourism and Hospitality University.

Note: MaCann is the global advertising company incorporated in 1902. It is operating in 120 countries and headquartered at United States.

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