Indian Olympic Association Current Affairs - 2020

IOA adopts new Branding & Visual Identity on Completion of 100 years of Participation by Indian Athletes at the Olympic Games

On the occasion of completion of 100 years of participation of Indian athletes at the Olympic Games, the Indian Olympic Association (IOA) has adopted a new branding and visual identity on 6th July 2020.

The new branding and visual identity also include an institutional and commercial logo of the Indian Olympic Association. The new logos will mark the contributions of the Indian Athletes from across the country, passionate work of these athletes over the period of last 100 years have today helped in building a Team India under the Indian Olympic Association.

Background

In the 1920 Summer Olympics at Belgium’s Antwerp, India sent its first Olympic team. 3 Athletes and 2 Wrestlers represented India in the 1920 Olympic Summer Games.

India’s Randhir Shindes came close to winning the first medal in the Olympic Games for India as he lost the Bronze Medal Match Men’s Freestyle Featherweight event.

New Logos to be launched on 15th August

Narendra Batra (President of IOA) and Rajeev Mehta (Secretary-General of IOA) during the announcement of the new logos stated that the at the world stage when the Indian Athletes represent the country, the logo is the symbol that these Athletes carry with pride and dignity. The new logos have been designed in such a way that the logos will further determine the proud celebration of Tiranga and the value of unity, friendship, and merit.

The new institutional and commercial logo has been approved by the International Olympic Committee. The new logos were unveiled on 6th July 2020 but the Indian Olympic Association has planned to conduct a special event for the launch of the new logos on the Independence Day on 15th August 2020.

National Anti-Doping Agency appoints Actor Suniel Shetty as its brand ambassador

National Anti-Doping Agency (NADA), India’s anti-doping body has selected Bollywood actor Suniel Shetty has been selected as its brand ambassador. NADA hopes that his celebrity status would help its efforts to clean up sports in the country from the menace.

NADA’s Concern

Earlier this year, the World Anti-Doping Agency (WADA) had suspended NADA. This is another issue facing the country now that dope samples collected by NADA from the athletes will have to be tested outside India. Another raised concerns is about whether India would be able to test enough number of athletes in the coming months ahead of the Tokyo Olympics 2020.

About National Anti-Doping Agency (NADA)

It is formed by Government of India under societies Registration Act. It includes scientists and representatives from the Indian Olympic Association (IOA). It is the national organisation responsible for monitoring, promoting and coordinating, doping control program in sports in all its forms in India. NADA deals with adopting and implementing anti-doping rules and policies which conform with World Anti-Doping Agency. It also promotes anti-doping research and education as well as cooperates with other anti-doping organisations besides WADA.