The PHD Chamber of Commerce and Industry (PHDCCI) and Indian Yoga Association (IYA) have signed Memorandum of Understanding (MoU) to facilitate interaction and cooperation between two organisations to promote wellness, spiritual and cultural tourism in Krishna Circuit.
Government is trying to promote Krishna circuit as major tourist attraction under Swadesh Darshan Scheme. It is named after Lord Krishna and is centered on him. Under it, 12 destinations spread across five states have been proposed. They will be developed on principles of high tourist value, competitiveness and sustainability in an integrated manner. The destinations covered are Gujarat: Dwarka; Rajasthan: Nathdwara, Jaipur and Sikar; Uttar Pradesh: Mathura, Vrindavan, Barsana, Gokul, Nandgaon and Govardhan; Odisha.
Under this MoU, PHDCCI and IYA have joined hands to provide holistic tourism experience to domestic and international travellers looking for some spiritually invigorating and cultural experiences. PHDCCI has been frontrunner in the wellness, spiritual, knowledge and health sectors. It is committed to bringing about effective changes in management, innovation and proactive development of strategies and strengthening linkages for advancement through partnerships with like-minded organisations,