IOC Current Affairs - 2020

IOA President Narinder Batra elected to IOC

Narinder Batra, President of Indian Olympic Association (IOA) was elected as a member of International Olympic Committee (IOC) in Lausanne, Switzerland. He secured 58 votes out of 62 polled.

About Narinder Batra

He was elected to prestigious seat during the 134th IOC Session being held in Lausanne, Switzerland.

His election is linked to his function in a National Olympic Committee that is president of Indian Olympic Association (IOA).

Achievement: He now has a rare distinction of becoming a IOC member, while heading a National Olympic Committee as well as an international federation. He is also the 1st Indian to have this distinction. He has already become 1st Indian to head an international federation of an Olympic sport which is that of FIH (International Hockey Federation).

Indian IOC Members:

With Batra now being elected to IOC, the number of Indians who are currently active members of IOC will increase to two.

In 2016 Nita Ambani Chairperson of Reliance Foundation, was elected as an individual member of IOC. She is 1st Indian woman to be elected to prestigious seat.

Randhir Singh, Former IOA Secretary General has also served as a member of IOC from 2001 to 2014 and has been made an honorary member since then.

About International Olympic Committee

IOC is non-governmental sports organization that was founded on 23 June 1894 in Paris, France.

It is the supreme authority of Olympic Movement and is headquartered at Lausanne, Switzerland.

It acts as a catalyst for collaboration between all parties of the Olympic family and shepherds success through a wide range of programmes and projects.

It ensures regular celebration of Olympic Games, supports all affiliated member organisations of Olympic Movement and strongly encourages, promotion of Olympic values by appropriate means.

Coca-Cola and Chinese Dairy firm sign Olympic Sponsorship

Coca-Cola and Chinese dairy firm Mengniu have signed a multi-year global Olympic deal to become joint sponsors (beverages and dairy) of Olympic Games starting from 2021 to 2032.

Key Highlights

Neither International Olympic Committee (IOC) nor two companies (Coca-Cola and Mengniu) involved in sponsorship disclosed the size of deal.

The agreement was unveiled in Lausanne, Switzerland ahead of opening of IOC session in which IOC will choose host city for 2026 Winter Olympics between two running candidates- Italy’s Milan/Cortina and Sweden’s Stockholm/Are.

TOP Programme: This agreement is 1st ever joint partnership under Worldwide Olympic TOP programme. The TOP (The Olympic Partners) programme is the highest level of Olympic sponsorship which grants category-exclusive marketing rights to a selected group of global partners for Summer, Winter and Youth Olympic Games.

Longest Olympic sponsor: Coca-Cola first supported the Olympic Games in 1928 and its previous deal ran to 2020. Now with Coca Cola’s new agreement with Mengniu, China’s top milk products manufacturer which will span 6 Olympic Games, makes it longest Olympic sponsor.

Olympic Schedule: Beijing is scheduled to host 2022 Olympics, while 2024 Summer Games will be staged in Paris, France. Los Angeles in California has been awarded 2028 Olympics.

Significance: This partnership with Coca-Cola, an iconic American brand, which is also the longest-standing partner of Olympics, together with a young Chinese company, Mengniu, will give another dimension to promotion of Olympic values globally and will be a great example of unifying power of Olympic spirit.