ITB–Berlin Current Affairs - 2019
Category Wise PDF Compilations available at This Link
The Ministry of Tourism, Government of India has won the First Prize in the category of TV Cinema Spot at the prestigious international Golden City Gate Tourism Awards 2019.
The promotional films/television commercials produced as part of its Incredible India 2.0 Campaign by the Ministry of Tourism have received the awards:
- Yogi of the Racetrack.
- The Reincarnation of Mr. and Mrs. Jones.
- Sanctuary in Paris.
- Maharani of Manhattan.
- The Masala Master Chef.
Golden City Gate Tourism Multi-media Awards
Golden City Gate Tourism Multi-media Awards are the annual awards for the various categories related to the Tourism and Hospitality sectors. The patron of the award is the Federal Association of German Film and Av Producers e.V. in Wiesbaden. The awards would be presented at the ITB Berlin, the world’s leading tourism trade show. The awards are given to countries, cities, regions and hotels in various categories.
Incredible India 2.0 Campaign
Incredible India 2.0 Campaign is a campaign of the Ministry of Tourism to promote Indian Tourism. The 2.0 campaign marked a shift from generic promotions across the world to market specific promotional plans and content creation.
Thematic promotions on different Niche tourism products have been produced and are being used in the Campaign, to cater to diverse consumer interests. These thematic promotions include Commercials on Yoga, Wellness, Wildlife, Luxury and Cuisine. The thematic commercials are produced in English with voice-overs in 9 international languages, viz. German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean and Arabic.
Tags: Arabic • Chinese • French • German • Incredible India
India won Best Exhibitor Award at ITB–Berlin World Tourist Meet convened at Berlin, Germany. More than 100 countries had participated in the mega meet with their respective Tourism Ministers.
India was represented by Minister of State (Independent charge) for Tourism Mr K. J. Alphons along with Tourism Ministry officials. India’s Incredible India (Ministry of Tourism) presented short film named “Yogi of the Racetrack” in the meet. The short film had received 3.2 million hits in 60 hours.
The ITB Berlin (Internationale Tourismus-Börse Berlin) is world’s largest tourism trade fair. It is represented by companies from tourism sector including hotels, tourist boards, tour operators, system providers, airlines and car rental companies. The fair takes place annually in March at Messe Berlin and always has official partner country.