Lifestyle Current Affairs - 2020

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The Price to be a Corporate

India opened its doors to the world with 1991 deregulation of its economy. A turning point in the success story, it constituted a major leap forward. Since then, the progress, the brand-culture and amassing of fortunes by a growing pocket of our society, has come at a price. Satish Kapoor is a successful corporate guy who knows how to please the top bosses and has championed the art of making his team meet any challenge. The performance charts are roaring high which happen to be in direct proportion to his paycheck. Experiencing the benefits of his decorative and flamboyant lifestyle is his wife Ankita and 2 lovely daughters aged 8 and 4. Every Monday morning is laden with festooned energy and vigor in the Kapoor household as it’s the only time when the children get to see him in person. It’s just that the kids have more access to their Tab than their Dad. Ankita, who has stuck a clever balance between managing her social engagements (an obvious offshoot of her husband’s position) and bringing-up her daughters, is also too busy to breathe. Ever wondered how much does it really take to make a successful work-day?

Robotic lifestyles

This new age corporate generation is no less than robots; perhaps they form the most advanced version of them. They exhibit extreme patterns in everyday life which ranges from extra-long working hours; disturbed sleep patterns; heavy reliance on technology; emotions, moral values and code of social conduct hitherto considered essential for human existence are no more that obsolete jargon as no one has time for such detail and lastly a continuous fatal race to achieve higher at any cost truly completes the eligibility criteria to qualify as a robot. This holds true especially for men who become totally oblivious to realities of childcare and upbringing as they are totally isolated from routine household tales.

Health Issues

The prime concern generated out of the new-age living is the rising number of lifestyle health issues which many young couples or singles face. Stress, depression, hypertension, stroke, obesity, computer vision syndromes, dry eyes, etc. Depression and stress are a direct aftermath of increased work pressures which take a heavy toll on the personal front as well. Time-starved generation doesn’t search for a health-break in a day which ultimately ends in performance dips at work which later boil down to family and hence the relations take a severe jolt. All this is the cardinal of shooting stress, temperaments, and cholesterol. Such tumultuous moods increase the incidence of alcoholism Women are now openly taking to smoking and drinks. They become more vulnerable to high-risk pregnancies or underweight babies. Also, sedentary work-days and junk food is giving rise to an obese generation.

Fractured knots

India- a homeland to rich cultures and traditions is caught-up in a whirlpool where all the entire societal fabric is reduced to a spicy new-age mix. Everything conventional has taken a comfortable. Parents do miss the company of their children but socially take pride in the feeling that their children have made it large. Marital ties are losing out to career-calls as couples don’t hesitate to value work over family-life and are happy to stay at a distance if it means greater financial bargains. Children are smart and soon become used to the new situations and accept the idea of ‘one parent at a time till it’s a weekend’. Live-ins relations a product of workaholic lifestyles where couples who fall-in for each-other but don’t want to enter into alliances they can’t support both mentally and socially. They thus, come together to lead their own personal lives while sharing some sweetness, bills and a postal address.

Mounting incomes and spending patterns

Corporate lifestyles offer extreme incomes at disposal of young minds who unlike their parents don’t mind spending exorbitantly on frivolous luxuries and pastimes. These have spiraled into a great cultural and economic divide in our societal roots. The youngsters settled in simple governmental or other private jobs don’t house both the capacity and intent to spend like their former counterparts. This is alarming in Indian scenario where the humdrum workforce forms a major chunk. Any futile attempt to copy any of the corporate cultural trait ends in a typical fiasco due to lack of exposure and funds, in addition to a ruptured monthly household budget.

Unwinding- approaches in vogue

The á la mode socializing patterns and modes have taken a heavy toll on our heritage and culture. International holidaying, social drinking, inordinate indulgence, slumber parties, page 3 soirees with professional relations etc. have become routine for the simple guy and girl for whom friends and family were supreme and indispensible on any important occasion. With virtual offices the latest entrant, these people never on a true holiday or never purely into work. They always carry the baggage of both the chores together. As a result is a 24X7 brainwork with absolutely no regard for any social or biological commitment.
The brighter side has revealed some wonderful details. The growing prowess of Corporate India has created many new avenues which are now pulling many women from unorganized to organized workforce as the incentives are alluring. This has been further boosted by the new Companies Act, which lays requisite stress on women to enter top management slots. In addition, the new Act also has highlighted the need for CSR which will surely benefit the marginalized classes. As Sheryl Sandberg quotes “I have never met a woman, or man, who stated emphatically, “Yes, I have it all.'” Because no matter what any of us has—and how grateful we are for what we have—no one has it all.” This indeed is the stark reality of the CORPORATE WORLD.

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Five Things You Need to Know about TATA Zest

Tata Zest is all set to raise the benchmarks in the automobile sub-compact sedan segment. Yes, the new baby of Tata motors is a product that has defied many myths hitherto attached with the company. The company planned the Zest looking at the catching demand for cars in this segment. It was a calculated step which bets on huge turnover both in terms of money and goodwill.

The Mid-Segment Sedans: Zest has to compete against the successfully running models of reputed manufacturers. These are Honda Amaze, Hyundai Xcent and Maruti Dzire. Appealing to the common Indian who loves to live sedan-class life yet does not want to hurt the home economy is the main buyer of these cars. The models already on-road have found enough space in the customers share of mind and heart and thus need a big push to be dislodged. Unlike previous cars of Tata, Zest has come a long way and is definitely class-apart.

Things which you would want to know:

Looks

This was one peripheral which always put a drag on the sales of Tata cars. The company has, however invested a good deal of time and creativity as the car gives a very sporty, attractive and global appeal. It is endowed with a special trapezoidal bend in the front air vent which has lent an added element of elegance to the signature TATA Grille. Not to forget the LED day-time running lights accompanying the fog-lights area deliberate step to add to the envy of the neighbour. Going from front to rear one goes through a smooth transition as in words of Tata designers from the magnificent humanity line, to impressive side panels submitting mildly to the wrap-around rear. Adding to the presence are the Sporty alloy wheels. Lastly and above all the previous makes of the company, the dual-color interiors are sight-to-watch-for.

Performance

Zest stands to beat it all-the time, competition, mileage and expectations. It marks the beginning of real motor-making for TATA. It is endowed with 1.3 litre Quadrajet diesel engine more popular with the tagline of “National Diesel Engine of India”. Icing on the cake is the presence of the 1.2 litre Revotron petrol engine which has been specially designed by TATA motors in collaboration with AVL. Power delivery being linear, there is zero turbo lag and super performance.

Comparison

Zest has overtaken its nearest competitors on most of the criteria of design, performance, connectivity, comfort or safety. It presents real-time fight for Amaze, Dzire and Xcent. Being the latest entrant in the segment the company has placed itself cleverly by working on all the drawbacks of the others and coming up with the improved product.

Price

Zest with the base model begins at INR 5,99,001 and goes till 6,99,000 for the topmost version. The features, the design and definitely the improvements done keeping in mind the others, the pricing is again smart and tactful.

Holdbacks

With so many plus signs in comparative study and otherwise, the company has done its homework well, it seems. However, there are two prominent red-flags which have found space. These are missing of rear-seat arm rests, door glass holders and a stubborn rear seat which cannot be flipped under any condition. These seemed to have been simply overlooked as they could not be deliberate.   

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