Microsoft Current Affairs - 2019

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Amazon India Most Attractive Employer Brands in India 2019

According to a study conducted by Randstad Employer Brand Research (REBR), e-commerce player Amazon India has been rated as India’s most ‘attractive employer brand, followed by Microsoft India which emerged as the runner-up.

Key Findings of Study

Top 10 most attractive employer brands in India for 2019 includes:  (1) Amazon, (2) Microsoft, (3) Sony, (4) Mercedes-Benz, (5) IBM, (6) Larsen & Toubro, (7) Nestle, (8) Infosys, (9) Samsung, (10) Dell

Coverage: The Randstad research for year 2019 covered 75% of global economy with 32 participating countries and over 2 lakh respondents worldwide.

For the Indian workforce while choosing an employer salary and employee benefits continue to be top driver, followed by work-life balance and job security.

Although the gender differences between men and women on top three aspects were minimal, but women, attributed more importance to salary and benefits (49%) and work-life balance (47%) as compared to their male counterparts who ranked these as top aspects at 46% and 46% respectively.

The most important finding was that work-life balance was accorded importance as a key factor while considering choosing an employer. This has increased largely (46%) compared to last two years and emergence of fact that Indian employees are willing to place a premium on job security.

There are 23% higher number of employees in India who indicate that they would be agreeable to a security versus compensation trade-off. This is higher than the broader Asia-Pacific (APAC) average.

About 52% of survey respondents showed their willingness to forfeit more than 10% of their salary for job security.

About Randstad Employer Brand Research (REBR)

REBR is world’s most comprehensive, independent and in-depth employer brand research. It identifies most attractive employers among thousands of companies.

The research captures views of more than 2 lakh respondents which include general public (aged 18-65) on 6,162 companies in 32 countries.

It provides insights into drivers and perceptions of choice of potential employees by finding answers to questions such as- Why do people prefer one company, or a specific industry, over another and What motivates them to stay with an employer/start looking elsewhere?

India Signs ‘Christchurch Call to Action’ Initiative

India has recently joined a major global initiative called ‘Christchurch call to action’ to combat extremism and terrorism online and make internet a safe and secure place. It was signed by a group of governments and major tech companies at a summit in Paris.

  • Background: New Zealand’s Prime Minister Jacinda Ardern and French President Emmanuel Macron recently launched an ambitious new initiative called “Christchurch Call”, which is aimed at curbing extremism online. The initiative was pushed by Ms Ardern in backdrop of extremist attacks on two mosques in New Zealand city on 15 March 2019, in which a white supremacist gunned down 51 people and broadcasted live footage on Facebook. This gave rise to growing realisation that current abuse of social media by extremists must be countered.
  • Participants: A total of 18 countries including European Union (EU) supported the initiative along representatives of online giants like Facebook, Google, YouTube, Microsoft, Amazon and Twitter.
  • Objective: To curb online extremism by stopping abuse of Internet by extremists. It also calls for an open, free and secure internet to foster economic growth, enhance social inclusiveness and promote connectivity.
  • Argument: The dissemination of such extremist content online has adverse impacts on the human rights of victims, on collective security of individuals involved as well as people all over the world.

About Christchurch Call Agreement

  • It is a non-binding set of agreements to combat spread of hate and violent content online. It was signed by a group of governments and major tech companies at a summit in Paris
  • Unique: It is believed to be first document of its type like one which is signed by both major governments and private companies.

Mandate:

  • All signatories pledge to eliminate violent, terrorist and extremist content on social media as well as other online platforms. But pledge does not contain any regulatory or enforcement measures, and it would be completely up to each individual country and company to decide on how it would honour its voluntary commitments.
  • The pledge also does not include the definition of ‘violent extremist content’, and it is up to individual companies to decide on what constituted objectionable material.
  • It asks member nations to adopt and enforce laws which ban objectionable material, and set guidelines on how each countries traditional media can report acts of terrorism without amplifying them.
  • It asks tech companies to comply with their terms of service, and re-evaluate their algorithms which direct online users towards extremist content and at the same time commit to redirecting people looking for extremist material online.

NOTE:

The United States declined to join the Christchurch call to action initiative. Following are the signatories Nations: