Ministry of Information & Broadcasting Current Affairs - 2019
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The Broadcast Audience Research Council of India (BARC India) has elected Punit Goenka MD and CEO of Zee Entertainment Enterprises Limited (ZEEL) as the Chairman. Punit Goenka as a founder Chairman of BARC had played a key role in institutionalizing BARC.
Broadcast Audience Research Council of India (BARC India)
Broadcast Audience Research Council of India (BARC India) is a collaborative Industry Company founded in 2010 by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
The promoters of BARC India are Indian Broadcasting Foundation, Indian Society of Advertisers and Advertising Agencies Association of India. BARC India was set up as per guidelines of the Ministry of Information & Broadcasting, Government of India.
BARC India has evolved a transparent, accurate, and inclusive TV audience measurement system on the foundation of robust and future-ready technology backbone. Together with the audience measurement system, BARC India provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies.
The data generated and the insights provided by BARC India aids in making efficient decision making by the stakeholders.
BARC India analyses the viewership habits of over 197 million TV households (accounting for 836 million TV viewing individuals). This makes it the world’s largest television audience measurement service. BARC India’s measurement system is based on the sample of 44000-panel homes.
Tags: Advertisers • Advertising Agencies Association of India • Advertising and Media Agencies • BARC India • Broadcasters • Indian Broadcasting Foundation • Indian Society of Advertisers • Ministry of Information & Broadcasting • Punit Goenka
Veteran filmmaker and actor Kasinadhuni Viswanath has been conferred Dadasaheb Phalke award for 2016 by the Ministry of Information & Broadcasting. The award consists of a Swarn Kamal (Golden Lotus), a cash prize of Rs. 10 lakhs and a shawl.
Viswanath was born in February 1930 in Andhra Pradesh. As a director he has made fifty films on varied themes of art, music and dance. In 1992, he received Padmashri Award for his contribution to film making. He has also won 5 National Awards, 20 Nandi Awards of Andhra Pradesh government, 10 Filmfare Awards including Lifetime Achievement Award.
Dadasaheb Phalke Award
The award is conferred by the Union Government for outstanding contribution to the growth and development of Indian Cinema. The Award was established in 1969 to commemorate the birth centenary year of father of Indian cinema, Dadasaheb Phalke. It is the highest official recognition (award) in Indian cinema. It is given on the basis of recommendations of a committee of eminent personalities set up by the government.