Ministry of Tourism Current Affairs

Adopt a Heritage Project: Monument Mitras to adopt heritage sites and monuments

Ministry of Tourism in close collaboration with Ministry of Culture and Archaeological Survey of India (ASI) had launched Adopt a Heritage Project. Under it, selected public sector companies, private sector companies and individuals will develop tourist amenities at heritage sites. They will be called as ‘Monument Mitra’ and adopt the sites essentially under their Corporate Social Responsibility (CSR) activity.

Adopt a Heritage Project

Objectives

  • Provide world class tourist facilities at various natural and cultural heritage sites, monuments and other tourist sites.
  • Make these selected sites tourist friendly, enhance their tourist potential and cultural importance in planned and phased manner across the country.

Features

The project primarily focuses on providing basic amenities that include cleanliness, public convenience, drinking water, ease of access for tourists, signage etc. and advanced amenities like Souvenir shop, Cafeteria, TFC etc. It seeks active participation of industry to ensure sustainable model formulation for tourism sector.

The public and private companies adopting these monuments will also look after their operations and maintenance initially for 5 years subject to review at any time. Resources for capital and recurring cost for this project is proposed through industry participation, through CSR or any other funding option subject to review and approval of Oversight & Vision Committee.

The heritage sites and monuments enlisted under this project are categorized as green, blue and orange on basis of tourist footfall and visibility. It is mandatory for monument mitra, opting for monument from green category to choose at least one site from either blue or orange category.

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India wins Best Exhibitor Award at ITB – Berlin

India won Best Exhibitor Award at ITB–Berlin World Tourist Meet convened at Berlin, Germany. More than 100 countries had participated in the mega meet with their respective Tourism Ministers.

India was represented by Minister of State (Independent charge) for Tourism Mr K. J. Alphons along with Tourism Ministry officials. India’s Incredible India (Ministry of Tourism) presented short film named “Yogi of the Racetrack” in the meet. The short film had received 3.2 million hits in 60 hours.

ITB Berlin

The ITB Berlin (Internationale Tourismus-Börse Berlin) is world’s largest tourism trade fair. It is represented by companies from tourism sector including hotels, tourist boards, tour operators, system providers, airlines and car rental companies. The fair takes place annually in March at Messe Berlin and always has official partner country.

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