Ministry of Tourism in close collaboration with Ministry of Culture and Archaeological Survey of India (ASI) had launched Adopt a Heritage Project. Under it, selected public sector companies, private sector companies and individuals will develop tourist amenities at heritage sites. They will be called as ‘Monument Mitra’ and adopt the sites essentially under their Corporate Social Responsibility (CSR) activity.
Adopt a Heritage Project
- Provide world class tourist facilities at various natural and cultural heritage sites, monuments and other tourist sites.
- Make these selected sites tourist friendly, enhance their tourist potential and cultural importance in planned and phased manner across the country.
The project primarily focuses on providing basic amenities that include cleanliness, public convenience, drinking water, ease of access for tourists, signage etc. and advanced amenities like Souvenir shop, Cafeteria, TFC etc. It seeks active participation of industry to ensure sustainable model formulation for tourism sector.
The public and private companies adopting these monuments will also look after their operations and maintenance initially for 5 years subject to review at any time. Resources for capital and recurring cost for this project is proposed through industry participation, through CSR or any other funding option subject to review and approval of Oversight & Vision Committee.
The heritage sites and monuments enlisted under this project are categorized as green, blue and orange on basis of tourist footfall and visibility. It is mandatory for monument mitra, opting for monument from green category to choose at least one site from either blue or orange category.